Hospice Comms Day 2018 - Managing your hospice's reputation and brand: What do you stand for and how can you stand out from the crowd?

Register Now
  • Location: Holiday Inn Birmingham Airport, Coventry Road, Birmingham, B26 3QW
  • Date: 12 Jul 2018

This years' one-day conference will focus on the related issues of brand and reputation, which are hot topics for charities in general and are as relevant as ever for hospices at the moment.

The event will explore everything from the essentials of crisis communications, to top tips for successful rebrands and public perceptions of hospice care to brand management in the digital era. 

Kitty Hamitlon will be joining us and in her session she will share an action plan for handling crisis communications, including what hospices can do before and during a major incident and how to deal with the fallout afterwards.

Kitty reviewed the original Hospice UK’s Crisis Communications Toolkit. All delegates will also get a free copy of the second edition of our Crisis Communications Toolkit, which we are launching at the event.

You will also have the opportunity to learn from your peers as well as other outside experts during what promises to be an interesting and stimulating day.

To find out more download the draft programme.

By the end of the event, attendees will:

  • Know more about brand management and reputation management and how this applies to their hospice. This includes a better understanding of crisis comms and learn how to ensure their hospice is prepared to handle any future reputational issues
  • Have a deeper understanding of public perceptions of hospice care and gather insights which may be used in their communications
  • Benefit from networking and knowledge-sharing opportunities with the Hospice UK comms team and peers.


Kitty Hamilton, Director, KHA Ltd.

Kitty has spent nearly 20 years specialising in media and crisis management consultancy and training. She previously headed Blue Rubicon's Crisis Management Unit and worked at Regester Larkin, a reputation strategy and management consultancy.

Kitty has specialised in advising clients on a wide range of crises and issues including, for example: health scares, product recalls, factory accidents, cyber attacks and special case reviews. She is a former BBC journalist with nearly ten years' experience including Radio 4's flagship PM and Today programmes, 5 Live and BBC News 24.

Madeleine Sugden, digital specialist, @madlinsudn

Madeleine helps charities review and assess their digital communications. She helps them prioritise the channels to use, develop systems to manage activity and devise interesting and persuasive content. She also works with organisations to help them think more widely about their digital skills, culture and strategy to help them optimise their delivery, impact and reach.

She has been involved in a number of crisis scenarios including a significant fire at a university.

She has over 15 years of experience in digital and charity communications. Madeleine previously worked at RNIB and KnowHow NonProfit. For the past seven years she has worked as a freelancer helping charities of all shapes and sizes. She is the small charities consultant for Zurich Insurance and works as an Associate with Zoe Amar Digital and Linda Laurance & Associates. She writes a blog sharing sector best practice and has contributed to the Charity Social Media Toolkit.

Cheri Strudwick, Head of Marketing and Communications, ellenor, 

Chris Higgins, Communications Officer, Katharine House Hospice

Emma Topping, Head of Communications, Mountbatten


Who should attend?

Hospice communications and marketing staff at all levels.

 Times 9.30am registration to start at 10am and end at 4pm
 Location Holiday Inn Birmingham Airport, Coventry Road, Birmingham, B26 3QW 
 Price £125.00 excluding VAT (total £150.00)
Accomm A limited number of rooms are available to book for £109.00 inc VAT until 11 June. Download the accommodation details for more information.
 Notes This event is only open to Members and subscribers of Hospice UK


To register, click on the register button, then input

Username: COMMS (Please use uppercase letters)

Password: HOSPICE (Please use uppercase letters)

If you have trouble viewing the page try adjusting your internet browser.
Please ensure you press CONFIRM at the end of the registration process, this will finalise your registration. Once this is done you will receive an email to the address you submitted. If you do not receive this within 24 hours, please contact Eventpro UK, details are below.

Registration will be open until Friday 6 July 2018.  If you have any queries concerning registration please do not hesitate to contact Marie Reynolds: or Tel: 01509 610 452 and quote: COMMS.

Register Now

What does hospice care mean to you?