He worked in numerous clinical roles as a CPN in the Exeter area then as trainer, manager, psychotherapist and Health Authority mental health advisor in Bristol. He became a NHS senior commissioner in Devon in 2001 for all areas of health care including stroke, cardiac surgery, ambulance services and specialist commissioning.
His final two roles in the NHS were as senior manager for end of life care, then as senior project lead at Musgrove Park Hospital, Taunton responsible for income realisation for the Trust.
George became a care home owner in 2005 with the first of two non- nursing care homes. He retains his nurse registration and has part time jobs as specialist advisor to Nursing in Practice and as national Chair of the MHNA (Mental Health Nurse Association).
He has been an Academic Health Science Network, Network Associate since September 2019 leading work on developing the Institute of Care Home Excellence and introducing a South West Care Collaborative. He recently joined the Devon STP (Sustainability Transformation Partnership) Collaborative Board.
His role as a lead for the Devon Care Kite Mark has seen a great deal of strong interest again across the country and abroad, including an invitation to share the model in Reykjavik and a twinned link with a care service in Norway.
"Collaboration and working in partnership with fellow providers, the NHS and with those that use services and their loved ones is a vital part of getting care right. It's a central part of ensuring pride and determination to overcome frustration and the many pressures experienced by care home staff – ‘sharing to learn’ is a cornerstone to the model we have constructed in the 7 years of the Kite Mark."