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Hospice UK: ‘With you at the end’
Whoever you are, whatever your journey, we'll be 'With you at the end'. Read our application to be the 2025 TCS London Marathon Official Charity Partner.
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Why we're applying
At Hospice UK, we believe that no one should die alone and that everyone should have fair and equal access to end-of-life care, regardless of their illness, age, gender, ethnicity, location, sexual orientation or economic situation.
Together, with more than 200 local hospices, we will be with you and your loved ones, no matter what your journey looks like, from diagnosis of a terminal illness to the end.
With the TCS London Marathon, we will tackle these inequalities with every step of the journey and open up hospice care to all.
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Ground-breaking research
We will lead ground-breaking research into underrepresented communities in end-of-life care.
We will share the results, challenges and solutions with hospices across the UK, so that together we can address the discrimination felt by people on the margins of society.
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Listening to hard to hear voices
We will listen to hard to hear voices to understand the barriers affecting access to end-of-life care.
We will use this information to develop training for hospice staff to help break down the barriers and ensure hospice care is accessible to all.
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Grants programmes
We will deliver two grants programmes for adults, and children and young people.
Hospices will apply for financial investment through the programme to help build their capacity and capabilities to support underrepresented groups’ access to end-of-life care.
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Social media
Our social assets will highlight our supporters and champion hospice care.
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Traditional media
We will utilise traditional media to reach a wide audience.
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Our website
Our website will be consistent with our supportive messaging, and strengthen our dual local and national approach.
We will also drive fundraising through our dedicated Enthuse page.
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Signage
Our signage will highlight stories from patients and families that hospices support.
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Sharing stories
We will share stories of hospice care for newsletters and marathon news magazine.
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On the day
Our runners vests will celebrate the people who motivate us.
Our yellow ribbons will unite our 200+ Hospices and the marathon runners on the day.
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Bringing stories to life
Our enroute signage will highlight the different communities that hospices benefit by sharing the individual stories of both runners and patients from hospices across the UK.
Passers-by can scan the QR codes to read the stories which will bring to life why hospice care is so important to them.
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At the Running Show
Our Hospice UK stand at the TCS London Marathon Running Show will engage attendees and build excitement.
1) Highlighting Hospice UK Cheer Points along the marathon route.
2) Pinned map highlighting 200+ Hospices throughout the UK.
3) Hospice UK video content sharing stories and highlighting the impact of our work.
4) A finish line installation for photo opportunities and attendee engagement.
5) Attendees can plant a sunflower and share who they are running for, creating an impactful and meaningful installation.
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“You matter because you are you. You matter to the last moment of your life, and we will do all we can, not only to help you die peacefully, but also to live until you die.”
— Dame Cicely Saunders
