Deutsche Bank’s two-year ‘Charity of the Year’ partnership with Hospice UK has drawn to a close having raised a huge £2.3 million throughout the pandemic to help thousands of people across the UK get the expert end of life care they need.
The success of this partnership will prove pivotal in transforming the future of end of life care for years to come, helping to make sure that end of life care is available and accessible for everyone who needs it.
Catherine Bosworth, Director of Income Generation
Launched in January 2020, the partnership saw Deutsche Bank employees take part in fundraising challenges, events and initiatives to support Hospice UK’s aims of tackling inequalities many people face in getting expert care and to secure a more financially sustainable future for hospices across the UK.
The largest event of the partnership was Deutsche Bank’s annual ‘One Day’ campaign, which allowed employees to donate a day of their salary to Hospice UK, with the totals matched by the bank. Across both 2020 and 2021, One Day raised over £1.6 million, a record amount for a single partner as part of the Charity of the Year programme.
Alongside One Day, and despite the COVID-19 pandemic causing many events to take place virtually, Deutsche Bank employees remained incredibly supportive and dedicated and took on a host of fundraising, wellbeing and social events - such as the Tokyo Challenge, where 50 employees walked, ran, cycled and swam the 6,000 miles from London to Tokyo during the period of last summer's games being held in Japan.
The partnership also saw fundraisers take on the Three Peaks Challenge, an intrepid Ice Marathon in the Antarctic and take part in an array of festive activities, including quizzes and festive donations to children and young people receiving hospice care.
Catherine Bosworth, Hospice UK’s Director of Income Generation and Grants said: “For the past two years, Hospice UK has benefitted hugely from the support and generosity of employees at Deutsche Bank.
“This incredible support has meant that Hospice UK could ensure all local hospices were equipped with PPE and remained open to help patients and their families throughout the pandemic. The success of this partnership will prove pivotal in transforming the future of end of life care for years to come, helping to make sure that end of life care is available and accessible for everyone who needs it.
“Thank you to everyone at Deutsche Bank for an amazing two years.”
Lareena Hilton, Deutsche Bank’s Global Head of Brand & CSR said: “The commitment shown by employees to the bank’s UK Charity of the Year 2020-2021, Hospice UK, has been remarkable.
“The programme aims to address society’s most pressing needs, and with the pandemic hitting just two months into our partnership the provision of excellent end of life care was more important than ever.
“Over two years employees have dedicated their time, skills and knowledge to volunteering and fundraising opportunities with an incredible outcome of more than £2.3 million raised, including a record-breaking amount donated for a single charity partner through our One Day campaign.
“I’m extremely proud of what we have achieved together and look forward to seeing the legacy of our partnership on the charity’s work.”