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In April 2026, Hospice UK was announced by Blue Diamond Garden Centres as their newest charity partner. The partnership marks a nationwide commitment by the company to support vital end-of-life care.

About the partnership

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Across its 53 garden centres, Blue Diamond will roll out a year-long programme of fundraising initiatives, in-store activities and customer engagement campaigns, encouraging teams and visitors alike to get involved and make a difference.

From seasonal events to point-of-sale donations, every centre will play a part in raising funds and awareness.

Launching the Hospice UK rose

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In May 2026, at the RHS Chelsea Flower Show, Blue Diamond Garden Centres will also launch a new and exclusive rose in support of Hospice UK.

Rosa ‘Loving Arms,’ bred by Rosen Tanta, is a Hybrid Tea rose which produces fragrant, bright, creamy yellow blooms that repeat flower against a deep glossy, green foliage.

£1 from each rose sold through Blue Diamond Garden Centres will be donated to Hospice UK.

It is hoped that this partnership will help Hospice UK continue its essential work supporting more than 200 hospices across the UK, ensuring hundreds of thousands of people living with life-limiting conditions, and their families, receive the compassionate care they need. 

Funds raised will directly contribute to improving access to hospice services, supporting frontline staff, and reaching those who might otherwise miss out on this crucial care.

Together, Blue Diamond and Hospice UK aim to make a meaningful, lasting impact: helping more people live well, right to the end.

Blue Diamond and Hospice UK: growing, together

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Catherine Bosworth, Director of Income Generation & Grants, Hospice UK commented, 

“We’re thrilled that Blue Diamond are showing their support not just for Hospice UK and our work to promote and protect hospice care for all – but also for the 210+ hospices who are all delivering high-quality end-of-life and palliative care for communities across the UK.

“Being a part of the 2026 RHS Chelsea Flower Show with our dedicated Hospice UK Loving Arms rose means so much to us, and we are incredibly grateful to everyone at Blue Diamond for this amazing opportunity. Thank you.”

Jill Kerr, Group Relationship Manager at Blue Diamond Garden Centres, added:

“We are incredibly proud to support Hospice UK as our Charity Partner of the Year. This partnership is a meaningful opportunity for our teams and customers across all 53 centres to come together and make a real difference.

The launch of Rosa ‘Loving Arms’ at the RHS Chelsea Flower Show is a particularly special moment for us – combining our passion for horticulture with a cause that touches so many lives. Every rose sold will help support vital hospice care across the UK, and we hope our customers will feel proud to be part of that impact.”

About Blue Diamond Garden Centres

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Blue Diamond is the UK’s number one garden centre group with 53 centres across the UK and Channel Islands. It owns 6 UK-based nurseries which grow and supply plants exclusively for the Group. 

It also has its own brand of Fryer’s Roses, and is the proud owner of Bridgemere Show Gardens, an RHS Partner Garden, set in 6-acres and which includes a collection of award-winning show gardens, including RHS Chelsea Gold medal winning gardens.