We wanted a campaign that would work nationally but also that local hospices could get behind, adapt and benefit from. The pilot was a success and Open Up Hospice Care reached more than 1.8 million people.
Local hospices were integral to the success of the campaign. 16 hospices signed up to become 'pathfinders' and helped by providing case studies, sharing data and results, and generously giving us first pick of great stories to promote to national media.
Overall, 60 hospices engaged with the campaign.
Now we want to build on that success. We plan to run the Open Up Hospice Care campaign again in March 2019, but with a new theme that works both nationally, and at a local level, in terms of both awareness and fundraising.