Open Up Hospice Care

Last year, for the first time we piloted a national campaign, Open Up Hospice Care.

Sign up todayWe wanted a campaign that would work nationally but also that local hospices could get behind, adapt and benefit from. The pilot was a success and Open Up Hospice Care reached more than 1.8 million people.

Local hospices were integral to the success of the campaign. 16 hospices signed up to become 'pathfinders' and helped by providing case studies, sharing data and results, and generously giving us first pick of great stories to promote to national media.

Overall, 60 hospices engaged with the campaign.

Now we want to build on that success. We plan to run the Open Up Hospice Care campaign again in March 2019, but with a new theme that works both nationally, and at a local level, in terms of both awareness and fundraising.

What do we want to achieve?

  • Raise awareness about the gaps in funding and reach;
  • Generate income for local hospices and Hospice UK;
  • Unite the hospice movement around a common goal.

How do you find out more and get involved?

We will be holding campaign information and discussion events in October and November. Please click on the nearest event to you to register:

Regional meetings we are also attending

  • 26 September - Cardiff
  • tbc - Newcastle-upon-Tyne
  • 19 October - Cambridge

For more info please email us on openup@hospiceuk.org.

Hospice Campaign Partners

The pilot was only a success thanks to our partner hospices. This time we want as many hospices as possible to take part, so we're looking for hospices to sign up as campaign partners.

They will help amplify the campaign message and calls to action as well as maximising income generation. They will share our vision and ambition for the campaign and believe that there is great value in increasing collaboration within the hospice movement.

Campaign partners will

  • Be advocates for the Open Up Hospice Care campaign;
  • Share case studies and patient stories with Hospice UK for use;
  • Share their results following the campaign.

Hospice UK will

  • Provide customised assets and campaign materials for local adaptation;
  • Collaborate fully and sensitively on the use of patient stories;
  • Share learning and post-campaign results;
  • Welcome feedback to help shape the campaign's future development.
Sign up today

Hospice UK is grateful for the support of our following partners

National Garden Scheme
Legal and General



Clydesdale and Yorkshire Bank


Northern Trust

What does hospice care mean to you?