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The Income Impact Award recognises individuals or teams who are driving meaningful income growth through creativity and innovation.

About this award

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This award celebrates the real impact of income generation, whether that’s through launching a new idea or evolving an existing product, event, campaign or initiative. It recognises those who have generated significant income and made a tangible, sustainable difference to their hospice or palliative care organisation.

Innovation doesn’t always mean a big, bold idea. Sometimes it’s the small, incremental changes that lead to transformative results. We welcome examples of ideas that push boundaries in your hospice, as well as those that have strengthened existing income streams.

We are looking for entries that clearly demonstrate impact, across areas such as fundraising, lotteries, retail, social enterprise, and commercial activities.

Entries are welcome from all areas of income generation. We’re particularly interested in initiatives that not only deliver lasting value for your hospice but also have the potential to inspire and benefit the wider sector.

The deadline for nominations is 17:00 on Monday 7 September 2026.  All of our award winners will be announced at our National Conference in Liverpool on 16 - 18 November 2026. 

What the judges are looking for

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We look for applications that clearly demonstrate the impact of income generation activity, showing how innovation has delivered meaningful, measurable results and contributed to the financial sustainability of a hospice or palliative care organisation.

Submissions will be assessed against the criteria below, with a particular focus on the impact, evaluation and sustainability of the initiative.

Who can enter

Applications can come from a range of projects such as:

  • Fundraising
  • Lotteries
  • Retail
  • Social enterprise activity
  • Commercial

Criteria

Your entry will be assessed using the following criteria:

The challenge or opportunity identified 

  • The need or problem your initiative set out to address, and why it mattered.

Impact achieved 

  • The extent to which the initiative delivered meaningful, measurable income
  • The difference this has made to your organisation.

Sustainability and future potential

  • How the initiative supports long-term, sustainable income generation
  • Its potential for continued growth or wider application to the sector.

Previous winners

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Innovation in Income Generation award 2025

2025 Winner: Waggy Tail, North Devon Hospice

The team at North Devon Hospice transformed a previously unused 5-acre field into Waggy Tail, a secure, bookable dog-walking and training facility – a standout winner for its bold, original approach to income generation.  

Read more about the winners
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Innovation in Income Generation Award 2024: winner announced

2024 winner: Lindsey Lodge Hospice, Pennies Make Pounds project

2024's Innovation in Income Generation Award winner is Lindsey Lodge Hospice’s ‘Pennies Make Pounds’ project. The judges were impressed by the “simplicity and significant impact” of this fundraising campaign, “especially considering the ongoing cost of living crisis where people are donating less”.

Read more about the winners