Ruth Freeman

Ruth has worked in the charity sector for 30 years, the first 20 of which were spent at Barnardo’s where she started as the youngest fundraiser and went on to hold a number of regional and national roles. 
Ruth Freeman, Chief Executive of Myton Hospice
Ruth joined The Myton Hospices at the end of 2006 as Director of Income Generation and Marketing and was faced with some massive challenges.

A capital appeal to raise £7 million by 2009 had stalled at £3 million and there was also the task of increasing annual revenue from just under £3 million to £6 million in 3 years.

Ruth set about building a successful Income Generation team and together over the next few years they completed the capital appeal, built the largest hospice Lottery in the UK, increased the number of shops from 11 to 20, achieved consistent year on year growth across all income streams until today when voluntary income stands at over £8 million per annum. 

In 2013 Ruth was named as the Gill Asterita Fundraiser of the year by the Institute of Fundraising for what she had achieved at Myton.

Ruth was promoted to CEO in December 2015 and continues to be a champion for Income Generation and in particular supporting those new and innovative ideas that have the potential to revolutionise the future work of charities.

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